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The branding of a public institution in the eyes of the citizens it serves
A few weeks ago, this writer attended an interesting event organised by Eibar Town Council, a conference specialising in communication and transparency in public administration. In its second edition, the event was attended by professionals in branding, analytics and web accessibility, as well as people working in communication or open government in the administration itself….
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The Country Brand and the need to strengthen basic consensuses
With what values is a country, a city or a territory associated? What is its reputation? Just like the brand of a product or a company, this is something that can be analysed and worked on. Social anthropologist Simon Anholt coined the concept of “country branding” in the 1990s. The idea places cities and territories…
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e-Government, innovation at the service of citizenship
Citizens are not yet comfortable with the online procedures of public administrations. People have few qualms about shopping on sites like Amazon, it is easy for a wide range of people, but eGovernment, with its exceptions, continues to lag behind in terms of usability and experience. It is time for online public services to be…