Entries written by:

Naider

  • Mobile solutions for the competitiveness of traditional commerce. The showrooming trend.

    showrooming refers to to the growing trend on the part of consumers to use stores as a space for the mere observation of products that they later buy through the web. According to Forrester estimates, showrooming will affect 44% of sales in stores at street level. On the other hand, Deloitte Digital believes that showrooming…

  • Naider presented the Urbapps social innovation initiative at Vallahackathon

    Last Thursday, March 7 We were presenting the URBAPPS social innovation initiative for the creation of mobile applications to improve the city at the hackathon held in Valladolid Vallahackathon. We were sharing and applying concepts such as social innovation, collaborative innovation, design thinking to the world of apps for cities. Below is the link to…

  • MAD MAX Spain: A post-cataclysm economy

    Recently, speaking with a friend and collaborator, we were discussing the harsh reality of our sector, ICT, in the Spanish market, and how the world of small ICT companies in Spain was progressively deteriorating: extremely low salaries, projects with meager budgets, extremely high customer demands, slow payments … come on, the ideal world. It is…

  • Is smart specialization the new path to innovation?

    The European Union recommends that regions adopt specialization strategies smart as a way to strengthen global competitiveness and generate quality employment. In a very graphic and simple way, smart specialization does not consist more than in concentrating public and private efforts, resources and capacities in priority economic activities that are chosen based on the critical…

  • How to make a mobile marketing strategy

    Mobile marketing is not easy. Some companies approach us and ask us what they should do to take advantage of the mobile channel: should we develop a mobile website or an application? What is the difference between native and mobile apps? These are common questions that, of course, need to be answered. However, our answer…

  • Towards a global industry-focused innovation ecosystem

    Basque science, technology and innovation policy has had an obsession with typifying its innovation system and cataloging its agents and the different plans have been doing so (the PCTI 2015is no exception), describing functions and subsystems and assigning the different institutions and existing public-private organizations to them. From a Cartesian point of view of reality,…

  • Investing in biodiversity to generate employment (I)

    The 2011 study “The Social Dimension of Environmental Policy” of the Address General Committee for the Environment of the European Commission has investigated the social dimension of biodiversity policy in the EU and in the world. The study considers that employment related to the conservation and sustainable management of biodiversity includes two types of jobs:…

  • Innovation is very profitable for companies

    Post prepared jointly with Maite Martínez Granado In a study carried out by Naider for the FECYT based on the econometric analysis of the data of 4,776 companies that have been monitored from 2004 to 2008 (PITEC Panel), it is concluded that an increase in investment in innovation in companies Spanish companies raise final sales…

  • Finalist taxes to guarantee our future

    Decline in government revenue, deficit commitments agreed with the Central Administration and the automatic increase in social spending due to the precariousness of the crisis that is leaving many people unemployed forces a global rethinking of the budgetary policy of all public administrations to balance their accounts. The necessary spending containment policies, the already famous…

  • The demographic quagmire and the urgent need to innovate

    To maintain quality of life standards What has currently been achieved, the Basque Country and its productive and social fabric are facing a great productivity challenge that is a direct consequence of what I call the “demographic quagmire” that I explain in a simple way below. Since 1980, the population in the Basque Country has…