{"id":17587,"date":"2021-04-19T07:18:31","date_gmt":"2021-04-19T05:18:31","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/la-paradoja-de-jevons-y-otras-piedras-en-el-camino-hacia-la-sostenibilidad\/"},"modified":"2023-04-24T13:39:29","modified_gmt":"2023-04-24T11:39:29","slug":"the-jevons-paradox-and-other-stones-on-the-road-to-sustainability","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/en\/naiderlab\/knowledge\/articles\/the-jevons-paradox-and-other-stones-on-the-road-to-sustainability\/","title":{"rendered":"The Jevons paradox and other stones on the road to sustainability"},"content":{"rendered":"\n
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\u201cA society that consumes is a society that grows and, therefore, prospers\u201d. This has been the mantra with which the generations of industrialization and the era of well-being have grown up, and it is still currently the one that articulates our society and strategic economic policies, although, perhaps in a more timid or controversial way, if possible. For years now we have been hearing that our consumption model cannot be sustained, unlimited economic growth is not possible on a finite planet. At least not in the way we understand it. <\/p>\n\n\n\n

Reports such as Stern or the new Dasgupta report on the economics of biodiversity show data that proves it: between 1992 and 2014 the “produced capital” per capita (roads, buildings or factories) doubled, and the “human capital” (education or health) increased by around 13% globally. However, “natural capital” per capita, which measures all the goods and services that nature offers, fell by 40% in the same period. As the author of the previous report on the economics of Climate Change Nicholas Stern points out, \u201cwe are taking from the Earth much more than it can bear\u201d and concludes by stating that \u201cwe will end up paying for it\u201d. <\/p>\n\n\n\n

As a result of these increasingly perceptible data and evidence, the demand for an alternative, more conscious or \u201csustainable\u201d consumption model has emerged and grown. However, it is far from models more focused on reducing consumerism or the great feared and devilish decline, understood from the measurement of wealth in terms such as GDP. Consumption based on the efficiency of resources and materials, recyclability and reduction of its polluting capacity are a trend, but they do nothing other than continue increasing the consumption curve upwards. We find ourselves with the Jevons Paradox: the more efficiency, the more energy use and consumption. <\/p>\n\n\n\n

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http:\/\/piezasdemedioambiente.blogspot.com <\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

There are already voices, in addition, that alert about the effects and\nimpacts derived from renewable energies that seemed to be the panacea of \u200b\u200bthe\nenvironmental crisis, since, although they do not emit Co2 in the process of generating\nenergy, are great demanders of very finite mining resources that are already\nare being affected (as is the case with solar plants) or are difficult to manage at the end of their life\nuseful, (as in the case of wind power) even when the demand they cover to date\ntoday with respect to fossil fuels it is still minimal. So, we change straws\nplastic for cardboard straws, but all for single use; food\necological, but in disposable containers; private electric cars, but vehicles\nprivate in the same way; fossil energies for renewables, but without reducing the\nenergy demand. And the jewel in the crown today: physical consumption by\nthe digital. <\/p>\n\n\n\n

Companies like the well-known Amazon, which alone accounts for 44%\nof online purchases that take place in the US, have come to stay and break\nwith the physical model of consumption at street level. Beyond the business model\n, that much has been called into question in recent years in relation to\nworking conditions and other strategic issues, this type of \u201ctrade\u201d,\nIt generates an environmental impact of which we are still little aware. The effect\nof the so-called \u201clast mile\u201d, in which the consumer was searching on foot or in\npublic transport their needs or goods to acquire, it becomes obsolete and\nsupplanted by a model where a private transport takes us to our\nresidence an individual product, many times in 24 hours. All this with the\nconsequent increase in traffic, vehicle fleets and used fuel, without\nobviate the fact that many of the transports work at half load due to the\nflow irregularity, less predictable and more diverse. And this has already been\nreflected in figures in the US: according to the\nMonthly Energy Review, the leading energy statistics report from the\nAdministration in the US, in 2016 the freight transport sector exceeded\nfor the first time in emissions to the energy sector since 1979. Thus, almost 25%\nof these emissions would correspond to medium and heavy trucks, coming from\nespecially the famous “last mile” that we have mentioned. But this is not\njust a US thing. In the Basque Country, the\nThe transport sector has already surpassed the industrial sector in emissions, influenced\nby these new habits too. <\/p>\n\n\n\n

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Blog.ucjc.edu <\/figcaption><\/figure>\n\n\n\n

Weeds have to be uprooted, or so we’ve always been told. Why then don’t we tackle the problem of resource use and consumption in the same way? It seems that placing all hope in future technology will not be the solution to save us from the impacts of our habits. We will have to dare to look inside. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Sara Soloaga<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cA society that consumes is a society that grows and, therefore, prospers\u201d. This has been the mantra with which the generations of industrialization and the era of well-being have grown up, and it is still currently the one that articulates our society and strategic economic policies, although, perhaps in a more timid or controversial way,…<\/p>\n","protected":false},"author":1,"featured_media":15661,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"hashtag-lab":[],"naiderlab_tag":[158],"naiderlab_category":[51],"ppma_author":[198],"class_list":["post-17587","naiderlab","type-naiderlab","status-publish","has-post-thumbnail","hentry","naiderlab_tag-climate-risk-mitigation-and-adaptation","naiderlab_category-articles"],"taxonomy_info":{"naiderlab_tag":[{"value":158,"label":"Climate risk, mitigation and adaptation"}],"naiderlab_category":[{"value":51,"label":"Articles"}]},"featured_image_src_large":["https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/Consumo-sostenible-1-1024x787-1.png",1024,787,false],"author_info":{"display_name":"Naider","author_link":"https:\/\/naider.com\/en\/author\/sirope-naid3r\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab\/17587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab"}],"about":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/types\/naiderlab"}],"author":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media\/15661"}],"wp:attachment":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media?parent=17587"}],"wp:term":[{"taxonomy":"hashtag-lab","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/hashtag-lab?post=17587"},{"taxonomy":"naiderlab_tag","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_tag?post=17587"},{"taxonomy":"naiderlab_category","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_category?post=17587"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/ppma_author?post=17587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}