{"id":17600,"date":"2021-02-19T15:00:00","date_gmt":"2021-02-19T14:00:00","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/verde-que-te-quiero-verde\/"},"modified":"2023-04-24T13:41:30","modified_gmt":"2023-04-24T11:41:30","slug":"green-i-want-you-green","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/en\/naiderlab\/knowledge\/articles\/green-i-want-you-green\/","title":{"rendered":"Green I want you green"},"content":{"rendered":"\n
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It is evident that green is in fashion,\nand a lot. Green, the color of hope, is more necessary today than ever.\nBetween climate crises, health crises and globalized chaos, this exciting\ncolor comes loaded with strength to shower us with a bit of optimism. <\/p>\n\n\n\n

We are and there are many of us who use\ngreen today. Examples of this can be found in logos and brands\ninstitutional, food product packaging, curricula, publicity,\nenvironmental labels, cars, and a host of other elements. And it is that this\ncolor crosses our retina fully to go directly to the heart and tell us:\ngreen is good, green is better, green is healthy, green is nature, green is a\ngood choice. In short, green is calm for our conscience. <\/p>\n\n\n\n

The\nlarge multinationals and advertising companies are the ones behind\nthis great little sensory and emotional game. And it is that, today, the\ngreen product is a business in exponential rise, highly profitable. But\nIs everything that we find under that silent motto \u201cgood\u201d,\n\u201chealthy\u201d, \u201cenvironmentally friendly\u201d or \u201cecological\u201d?<\/p>\n\n\n\n

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aneventfullblog.wordpress.com <\/figcaption><\/figure><\/ div>\n\n\n\n

Greenwhasing<\/em> is the\nterm that takes over this doubt and comes to identify these deceptive practices\nwho play with the environmental facelift of who they represent to introduce themselves\nas an environmentally friendly product or company to increase your\nsales, being very far from its reality the protection of the environment\nregarding your activity. Very obvious forms of greenwhasing<\/em> are companies\nwho invest more money in advertising that they are green than the money invested\ninternally on sustainable or ecological practices. <\/p>\n\n\n\n

The history of this term tells us\ndates back to the 1980s to the Fiji Islands. He was a student and environmentalist\nwho invented this word<\/em> after seeing a sign on the door of a hotel on a private island in the\narchipelago, where it could be read: “Save our planet, every day\nthey use thousands of liters of water to wash towels used only once. You\nyou choose: a towel on the towel rail says ‘I’ll use it again. a towel in the\nground means ‘Please replace it’. Thanks for helping us conserve resources.\nplanet Earth<\/em>“. The poster ended with the symbol of\nrecycling of the three green arrows. The hotel, in the middle of a natural paradise,\nHe sent messages in protection of nature for every corner of the resort,\nwhile his business strategy was the expansion of the resort at that time.\nenvironment, something with a much greater environmental impact. <\/p>\n\n\n\n

Every time\nwe are more familiar with this term and type of practices, since large\npolluting companies have endorsed this color and its pro-environmental slogans,\nemulating companies that live in harmony with Nature. It does not take more than\ntake a walk through the supermarket or the networks to see that everything that\nwe buy and make appears to be \u201csustainable\u201d or \u201cenvironmentally friendly\u201d.\nNothing is further from reality. <\/p>\n\n\n\n

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photo: sensusjournal.org<\/figcaption><\/figure><\/div>\n\n\n\n

Large-scale examples are\nmultinational agrochemical and energy, food,\nautomotive, etc., with a long history of environmental impact in\nour planet, which act today as an image of World Days of\nLand or events with great media impact and that in addition to its facelift,\nThey take advantage of this trend of green consumption to obtain economic performance.\nNothing like following mantra manuals like Going Green: How to communicate your\ncompany’s environmental commitment<\/em>\nenvironmental commitment of your company) and begin to explore this new way\nto grow economically. <\/p>\n\n\n\n

No\nwe can ignore, however, that if this strategic line has such an effect,\nit is because really the Environment and a healthy and prosperous environment where\nliving each day worries us more, despite sometimes not knowing how to incorporate\nthis concern in our life and consumption habits, impregnated with\nanthropocentrism even today. It is this transition in which we find ourselves,\nwhere some make real efforts for a paradigm shift that can\nsuppose the restoration of the natural and ecosystem balance, while\nothers resist and take advantage to see only the business opportunity.\nBut the reality is that, despite the fact that we are now immersed in that broth of\ncultivation of confusion and double games, the near future only has the name of\nsustainability, either by conviction or by obligation. <\/p>\n\n\n\n

greenwhasing<\/em> is at the height of its trajectory,\nYeah; but, despite this, its days are numbered. The climate urgency,\nreflected in the increase in prices and costs of polluting practices\npreviously very cheap, accompanied by new ways of understanding the economy,\nas well as the legislation and control that begins to be established to change these\npractices, mark the path of this transition. we have to go\ndetaching ourselves from the classical vision of linear processes to integrate the\nglasses that give us that look of circular economy, more in tune with the\nnatural processes and balance. <\/p>\n\n\n\n

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growlermag.com<\/figcaption><\/figure><\/div>\n\n\n\n

The\ncurrent pandemic has put us in check; Nature has come to remind us\nour position in this whole interconnected and interdependent system that is\nthe earth. And has shown us naked, has brought out our shame,\nour weaknesses, our vulnerabilities. has made us connect\ngreater or lesser extent with our essence, our priorities and has given us a\nbath of humility It is time to base ourselves on that observation of the environment, how much\nwisdom gives us, and imitate the processes that Nature has worked for\nperfection for so many years. <\/p>\n\n\n\n

Perhaps today green is not yet an unequivocal synonym of \u201cecological\u201d, \u201cbetter\u201d or \u201chealthy\u201d; And that critical look is what we have to develop to resist, denounce and not encourage these fraudulent practices during this “ecological transition”. But perhaps also, more than ever, green is synonymous with hope. The hope that will take us to that other green so longed for and make it real. <\/p>\n\n\n\n

Sara Soloaga<\/strong><\/p>\n\n\n\n

Naider Ecologist<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It is evident that green is in fashion, and a lot. Green, the color of hope, is more necessary today than ever. Between climate crises, health crises and globalized chaos, this exciting color comes loaded with strength to shower us with a bit of optimism. We are and there are many of us who use…<\/p>\n","protected":false},"author":1,"featured_media":15588,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"hashtag-lab":[],"naiderlab_tag":[155],"naiderlab_category":[51],"ppma_author":[198],"class_list":["post-17600","naiderlab","type-naiderlab","status-publish","has-post-thumbnail","hentry","naiderlab_tag-naturalisation-of-the-urban-and-industrial-environment","naiderlab_category-articles"],"taxonomy_info":{"naiderlab_tag":[{"value":155,"label":"Naturalisation of the urban and industrial environment"}],"naiderlab_category":[{"value":51,"label":"Articles"}]},"featured_image_src_large":["https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/Imagen2-1024x797-1.png",1024,797,false],"author_info":{"display_name":"Naider","author_link":"https:\/\/naider.com\/en\/author\/sirope-naid3r\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab\/17600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab"}],"about":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/types\/naiderlab"}],"author":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media\/15588"}],"wp:attachment":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media?parent=17600"}],"wp:term":[{"taxonomy":"hashtag-lab","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/hashtag-lab?post=17600"},{"taxonomy":"naiderlab_tag","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_tag?post=17600"},{"taxonomy":"naiderlab_category","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_category?post=17600"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/ppma_author?post=17600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}