{"id":17615,"date":"2020-09-16T08:30:59","date_gmt":"2020-09-16T06:30:59","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/la-inversion-en-competitividad-empresarial-la-receta-mas-eficaz-para-avanzar-en-la-transicion-ecologica\/"},"modified":"2023-04-24T13:36:15","modified_gmt":"2023-04-24T11:36:15","slug":"investment-in-business-competitiveness-the-most-effective-recipe-to-advance-in-the-ecological-transition","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/en\/naiderlab\/knowledge\/expert-analysis\/investment-in-business-competitiveness-the-most-effective-recipe-to-advance-in-the-ecological-transition\/","title":{"rendered":"Investment in business competitiveness, the most effective recipe to advance in the ecological transition"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/competitive-full-1024x733-1.png\" alt= \"\" class=\"wp-image-17218\"\/><figcaption>*Original article published by Confebask (<a href=\"https:\/\/e.issuu.com\/embed.html?backgroundColor=%235c90a2&#038;d=newsletter_confebask_abril_ingurumena_v2&#038;doAutoflipPages=true&#038;hideIssuuLogo =true&#038;u=naiderupdate\" rel=\"nofollow noopener\" target=\"_blank\">link<\/a>)<\/figcaption><\/figure>\n\n\n\n<p>The COVID19 pandemic\nhas brought with it an unprecedented impact on the economy due to the need\nto completely paralyze the productive system to eradicate its expansion.\nThe distancing and confinement measures have also significantly affected\ndirectly for consumption, generating a scenario of uncertainty and mistrust.<\/p>\n\n\n\n<p>In the scope\nenvironment, there has been a turning point on the road to\necological transition. The fall in the consumption of fossil fuels has generated\na 2020 scenario in which the largest drop to date in the\ngreenhouse gas (GHG) emissions. According to <a href=\"https:\/\/www.iea.org\/reports\/global-energy-review-2020\" rel=\"nofollow noopener\" target=\"_blank\">report issued\nby the International Energy Agency (IEA),<\/a>\nglobal GHGs will fall by 8%, which in absolute terms represents a drop\nnever seen. Even so, it would be necessary for these figures to be repeated year after year\nin order to reach net zero emissions by 2050. <\/p>\n\n\n\n<p>After the shock of\nCOVID19, short-term efforts to boost the recovery of\nour society are oriented to ensure a prompt reactivation\neconomy and to ensure employment and social welfare. rescue measures\nimmediate economic and social focus on the present (cyclical approach)\nand, at a given moment, they may forget the implications of challenges, such as\nclimate emergency, which can still be understood to be related to the\nfuture generations and not so much with the present ones. However, the measures of\nrecovery of the economic base do cover the long term (structural approach).\n<\/p>\n\n\n\n<p>Opt for one or the other\nmeasures may alter the desired balance between economic, social and\nand environmental. <\/p>\n\n\n\n<p>That is, the\ninvestments made now aimed at alleviating the economic crisis and\nreactivating the business base will condition, to a great extent, the process of\necological transition of the economy and, consequently, the evolution of the\nclimate emergency in which we are immersed and whose indicator par excellence\nare GHG emissions into the atmosphere. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/primera.jpg\" alt=\"\" class=\"wp -image-17217\"\/><figcaption> <strong>Table 1. \u201cModel\u201d policies chosen by the researchers. <\/strong> <\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.lagone.it\/wp-content\/uploads\/2020\/05\/STUDIO-STIGLITZ-ART4.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Hepburn et al (2020), published a study in April< \/a> with the objective of analyzing the climate impact of the policies that are carried out in the face of recessions. The study had a 230-person expert panel comprised of senior officials from central banks, development banks, finance\/treasury ministers, academics, and other expert groups. <\/p>\n\n\n\n<p>Those who participated in\nthe study evaluated 25 \u201cmodel\u201d policies chosen by the team\ninvestigator. The policies were proposed based on an exercise of\ncataloging of more than 700 economic stimuli adopted by the countries of the\nG20 during the period 2008-2020. <\/p>\n\n\n\n<p>It was requested at\npeople surveyed who evaluated the policies based on four metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Speed \u200b\u200bof implementation (from less than a month to more than\nthree years).<\/li><li>Economic multiplier effect in the long term (of\nlow to high).<\/li><li>Potential climate impact (from very negative to very\npositive).<\/li><li>Global convenience based on personal criteria\nof each expert consulted. <\/li><\/ul>\n\n\n\n<p>Of the 25 areas of\naction on which the consultation was made, those six who are\ndirectly involved in the competitiveness of the business base (investment\nin general R&#038;D, investment in clean R&#038;D, Investment in connectivity, Investment\nin energy infrastructure, Investment in connectivity, Investment in\nprofessional recycling) induce the greatest multiplier effect in terms\neconomic and positive climatic impacts.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> <strong>Invest in\nclean energy infrastructure (i.e. <\/strong>through renewable energy,\nstorage techniques) <strong>and in modernization of connectivity networks <\/strong>(policies\nT and S). This type of action clearly improves the efficiency of the\nprocesses at the same time that this improvement in competitiveness impacts\npositive in the climate.<\/li><li><strong>Invest in R&#038;D <\/strong>(policies X and Y). Investment in R&#038;D\nfavors, in the long run, an improvement of existing production processes and\nContributes to the discovery of new technologies. <strong>The innovation environment\naimed at improving business competitiveness is closely\nrelated to obtaining cleaner and more responsible processes with the\nclimate. <\/strong><\/li><li><strong>Invest in training and professional retraining <\/strong>(policy N).\nEvents such as the current health crisis and technological development\nThey promote constant changes in the market. Firms that do not increase\ntraining their staff run the risk of losing part of their productivity\nand investment. <strong>The promotion of training within the company maximizes the\ncompetitive advantages and taking advantage of business opportunities\nwhile increasing the social and environmental awareness of the employees.<\/strong><\/li><\/ul>\n\n\n\n<p>Of the interpretation of\nthe results of this work and the evidence of previous analyses,\ngive rise to messages of great importance for the formulation of policies of\nrecovery after COVID19.<\/p>\n\n\n\n<p><strong>In particular, it is very\nIt is convenient to highlight that it is precisely the policies that promote the\ncompetitiveness of the companies that have the greatest positive impact on the\nclimate emergency (yellow quadrant). <\/strong><\/p>\n\n\n\n<p>A very relevant point\nwhen making the best investment policy decisions and when\nprioritize recovery schemes promoted from the public. <\/p>\n\n\n\n<p>The uncertain nature\nof the current crisis advises not to lose perspective and integrate decisively and\nsecurity measures to promote competitiveness as a formula for success for\nachieve that desired balance between economic development and engagement\nclimate. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/ultima.jpg\" alt=\"\" class=\"wp -image-17216\"\/><\/figure>\n\n\n\n<p><strong>Jokin Etxebarria<\/strong><br><strong>MSc Business &#038; Management<\/strong><br><strong>NAIDER<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID19 pandemic has brought with it an unprecedented impact on the economy due to the need to completely paralyze the productive system to eradicate its expansion. The distancing and confinement measures have also significantly affected directly for consumption, generating a scenario of uncertainty and mistrust. In the scope environment, there has been a turning&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15521,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"hashtag-lab":[],"naiderlab_tag":[150],"naiderlab_category":[50],"ppma_author":[198],"class_list":["post-17615","naiderlab","type-naiderlab","status-publish","has-post-thumbnail","hentry","naiderlab_tag-economic-analysis-and-competitiveness","naiderlab_category-expert-analysis"],"taxonomy_info":{"naiderlab_tag":[{"value":150,"label":"Economic analysis and competitiveness"}],"naiderlab_category":[{"value":50,"label":"Expert Analysis"}]},"featured_image_src_large":["https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/competitividad-completa-1024x733-1.png",1024,733,false],"author_info":{"display_name":"Naider","author_link":"https:\/\/naider.com\/en\/author\/sirope-naid3r\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab\/17615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab"}],"about":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/types\/naiderlab"}],"author":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media\/15521"}],"wp:attachment":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media?parent=17615"}],"wp:term":[{"taxonomy":"hashtag-lab","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/hashtag-lab?post=17615"},{"taxonomy":"naiderlab_tag","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_tag?post=17615"},{"taxonomy":"naiderlab_category","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_category?post=17615"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/ppma_author?post=17615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}