{"id":17633,"date":"2020-05-31T19:19:32","date_gmt":"2020-05-31T17:19:32","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/la-ecoinnovacion-como-palanca-para-fomentar-la-competitividad-y-la-transicion-ecologica\/"},"modified":"2023-04-24T13:39:12","modified_gmt":"2023-04-24T11:39:12","slug":"eco-innovation-as-a-lever-to-promote-competitiveness-and-ecological-transition","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/en\/naiderlab\/knowledge\/articles\/eco-innovation-as-a-lever-to-promote-competitiveness-and-ecological-transition\/","title":{"rendered":"Eco-innovation as a lever to promote competitiveness and ecological transition"},"content":{"rendered":"\n
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When we talk about Eco-innovation, to find the first references we must go back to 1998 in the book by Claud Fussler and Peter James<\/a>. In it, the authors gave it a connotation of social advancement. Today, one can already speak of an established concept that has greater precision. Translated to the business world and in accordance with the Guide for eco-innovation in the company<\/a> published by Fundaci\u00f3n Forumambiental: <\/p>\n\n\n\n

\u201cEco-innovation is about changing\nconsumption and production patterns and market acceptance of technologies,\nproducts and services that reduce our impact on the environment.<\/em><\/p>\n\n\n\n

\u2026eco-innovation is the development of a\nnew business strategy that incorporates sustainability in all\nbusiness operations under a life cycle approach and cooperation throughout\nthe value chain. It involves a coordinated set of modifications or new\nsolutions to products (goods\/services), processes, market approach and\nthe organizational structure that leads to better performance and the\ncompetitiveness of the company.\u201d<\/em><\/p>\n\n\n\n

Eco-innovation encompasses both innovation\ntechnological (product and process) and non-technological (organization, market,\nbusiness model), as long as it includes key elements such as novelty,\nadditionality and net environmental improvement. Through eco-innovation in the\ncompany should try to take advantage of business opportunities that\nsustainability provides. In turn, integrate eco-innovation in the company,\nIt will reduce costs and increase competitive advantage. <\/p>\n\n\n\n

Any company, regardless of the\nsize or sector, you can venture into the eco-innovation process. Yes indeed,\nrequires leadership and conviction that is implanted in the culture of\nthe company and that you should be open-minded and receptive. It’s all about seeing\nthe business as a whole and under a life cycle approach to be able to\ndetect opportunities. <\/p>\n\n\n\n

Some of the benefits provided by\neco-innovation are:<\/p>\n\n\n\n