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The consumption of finite materials together with the increasingly poor durability of products has generated a situation of unsustainable growth. The overexploitation of resources and raw materials produces a negative impact on the environment and fills landfills with garbage. How can we make more and better use of all that material and energy consumed?<\/p>\n
The circular economy addresses this problem by formulating a new economic model based on minimal resource extraction and minimal waste generation. In this model, products, components and materials circulate in the economy, society and environment in a cyclical way, transforming waste into resources (a concept called cradle to cradle, or “cradle to cradle”<\/ em> in English) and adding value to them. The circular economy exposes a sustainable growth system that consists of lightening materials, replacing toxic products with ecological ones, extending the life cycle, using renewable energies, exchanging and sharing products, through different practices and possibilities.<\/p>\n We can cite some examples, such as the Fairphone<\/a>: a modular mobile phone that allows you to replace any component of your mobile phone, from the screen to the the volume button. Or the new Motorola<\/a> patent that will allow broken mobile screens to repair themselves. New business models are also appearing, such as the service offered by Rent The Runaway<\/a>, which allows you to rent brand-name clothing and then return it for others to use. can use.<\/p>\n The circular economy is a long-term project and, although there are concrete projects, to achieve its full development, the economic system and the flows of materials and energy must be addressed on a larger scale. In any case, this trend is becoming more and more established and offers a new conceptual framework from which to develop and establish more efficient and innovative models.<\/p>\n