{"id":18070,"date":"2017-08-04T10:40:52","date_gmt":"2017-08-04T08:40:52","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/el-valor-del-producto-cercano\/"},"modified":"2023-04-24T13:38:01","modified_gmt":"2023-04-24T11:38:01","slug":"the-value-of-the-nearby-product","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/en\/naiderlab\/knowledge\/articles\/the-value-of-the-nearby-product\/","title":{"rendered":"The value of the nearby product"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13933\" src=\"https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/The-value-of-the-close-product.png \" alt=\"\" width=\"1149\" height=\"886\" \/>In a situation of unleashed population growth, local production is going from being an almost marginal fact to being integrated into the new policies and strategies of our cities. Despite still facing a long journey, it is increasingly common to see new consumer groups, artisans using local resources, and organic horticulture businesses.<\/h3>\n<h3>While the demand for these products increases, producers organize themselves into associations and clusters with the intention of generating a gear capable of satisfying the market. This trend has not gone unnoticed by merchants and hoteliers, who see in it a new opportunity for their businesses. In the same way, public entities are betting on including local products as a <strong>city brand<\/strong>, positively evaluating their use when awarding contracts and tenders, as well as being one of the irreplaceable sections of the < a href=\"http:\/\/www.agenda21local.com.es\/plan-de-accion-local\/\"><strong>Action Plans in local Agendas 21<\/strong><\/a>.<\/h3>\n<h3>Local products have been pushed by an environmental awareness &#8220;in crescendo&#8221; through which they have been acquiring a greater added value since, apart from promoting a more localized enrichment, the impact that the environment receives is much less and Sometimes it&#8217;s even positive. The consumption of local or Km 0 and seasonal products <strong>significantly reduces<\/strong> the costs of transport and distribution, intensive agriculture and, ultimately, the industrialization of the agri-food sector. It also entails a <strong>greater wealth<\/strong> of biodiversity, better air-soil-water quality, less waste generation, greater citizen interaction and a social benefit for the population.<\/h3>\n<h3>The EU is also heading in this direction, financing nature-based solutions (NBS) projects through its <strong>Horizon 2020<\/strong> program. These solutions aim to adapt cities to Climate Change by creating <strong>more resilient environments<\/strong> with the creation of green spaces. And it is there where, together with green spaces, urban gardens have acquired a strong presence and recognition. <em>Soon it won&#8217;t be strange for us to go up to the roof of our building to water the tomatoes and pick the lettuce.<\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In a situation of unleashed population growth, local production is going from being an almost marginal fact to being integrated into the new policies and strategies of our cities. Despite still facing a long journey, it is increasingly common to see new consumer groups, artisans using local resources, and organic horticulture businesses. While the demand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13933,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"hashtag-lab":[1213],"naiderlab_tag":[160],"naiderlab_category":[51],"ppma_author":[198],"class_list":["post-18070","naiderlab","type-naiderlab","status-publish","has-post-thumbnail","hentry","hashtag-lab-kilometer-zero","naiderlab_tag-sustainable-urbanism-and-eco-city","naiderlab_category-articles"],"taxonomy_info":{"hashtag-lab":[{"value":1213,"label":"kilometer zero"}],"naiderlab_tag":[{"value":160,"label":"Sustainable urbanism and eco-city"}],"naiderlab_category":[{"value":51,"label":"Articles"}]},"featured_image_src_large":["https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/tejados-de-tesla.jpg.png",1231,1113,false],"author_info":{"display_name":"Naider","author_link":"https:\/\/naider.com\/en\/author\/sirope-naid3r\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab\/18070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab"}],"about":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/types\/naiderlab"}],"author":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media\/13933"}],"wp:attachment":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media?parent=18070"}],"wp:term":[{"taxonomy":"hashtag-lab","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/hashtag-lab?post=18070"},{"taxonomy":"naiderlab_tag","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_tag?post=18070"},{"taxonomy":"naiderlab_category","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_category?post=18070"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/ppma_author?post=18070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}