{"id":19510,"date":"2013-06-21T10:18:44","date_gmt":"2013-06-21T08:18:44","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/meet-earl-un-tablet-de-nicho-para-la-comunidad-aventurera\/"},"modified":"2023-04-24T13:40:07","modified_gmt":"2023-04-24T11:40:07","slug":"meet-earl-a-niche-tablet-for-the-adventurous-community","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/en\/naiderlab\/knowledge\/articles\/meet-earl-a-niche-tablet-for-the-adventurous-community\/","title":{"rendered":"Meet earl, a niche tablet for the adventurous community"},"content":{"rendered":"

\"adventure-tech-meet-earl-a-high-tech-tablet-b-L-kxXm3Q\"<\/a>This week I met Earl<\/a>, a startup that stands out for its differential focus on multiple dimensions. The project stands out extraordinarily in its conception, financing and commercialization.<\/p>\n

Earl is a special tablet that is targeted at the mountaineering community<\/strong>. It stands out in its conception because it attacks a market segment that seems underexploited and even ignored by the big players<\/strong>: outdoor; a market that is also expanding and characterized by having wide margins and less competitiveness. It is interesting to study the product that Squigle Inc has devised, a complete twist on the tablet incorporating an ambitious customization both at the hardware and software level<\/strong>. In addition to having been designed with a robust casing and screen, a handle and also a solar charger, the tablet includes a series of apps specifically designed for the adventurer: maps, weather, radio, navigation…<\/p>\n

In addition, its founders have successfully opted for a crowdfunding financing scheme, managing to exceed their expectations of raising $250,000 and reaching $493,206.<\/strong> Crowdfunding financing fits perfectly in this type of product since it allows the pre-sale of the device at a lower price than the market. The value proposition is clear for both parties: The financier-client can get an interesting product at a lower price and the startup can finance the design\/development\/production of the product. In this case, crowdfunding made it possible to have this item for $250 compared to the $299 it will cost in the market.<\/p>\n

Finally, the commitment to crowdfunding also allows an early marketing window for the product<\/strong>. In a very competitive market such as the manufacturing of Tablets, crowdfunding has made it easier for this small startup to reach its early-adopter segment. Although with obvious limitations, this marketing window has allowed them to overcome the first obstacle to reaching the market.<\/p>\n

We still have to see how the project is finally executed and if the tablet meets the demands of its buyers -there are already several crowdfunding projects that have been a complete fiasco- but, for now, we can congratulate Squigle for your interesting project.<\/p>\n","protected":false},"excerpt":{"rendered":"

This week I met Earl, a startup that stands out for its differential focus on multiple dimensions. The project stands out extraordinarily in its conception, financing and commercialization. Earl is a special tablet that is targeted at the mountaineering community. It stands out in its conception because it attacks a market segment that seems underexploited…<\/p>\n","protected":false},"author":1,"featured_media":7543,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"hashtag-lab":[],"naiderlab_tag":[152],"naiderlab_category":[51],"ppma_author":[198],"class_list":["post-19510","naiderlab","type-naiderlab","status-publish","has-post-thumbnail","hentry","naiderlab_tag-innovative-cities-and-territories","naiderlab_category-articles"],"taxonomy_info":{"naiderlab_tag":[{"value":152,"label":"Innovative cities and territories"}],"naiderlab_category":[{"value":51,"label":"Articles"}]},"featured_image_src_large":["https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/adventure-tech-meet-earl-a-high-tech-tablet-b-L-kxXm3Q.jpeg",250,189,false],"author_info":{"display_name":"Naider","author_link":"https:\/\/naider.com\/en\/author\/sirope-naid3r\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab\/19510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab"}],"about":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/types\/naiderlab"}],"author":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media\/7543"}],"wp:attachment":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media?parent=19510"}],"wp:term":[{"taxonomy":"hashtag-lab","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/hashtag-lab?post=19510"},{"taxonomy":"naiderlab_tag","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_tag?post=19510"},{"taxonomy":"naiderlab_category","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_category?post=19510"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/ppma_author?post=19510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}