{"id":19687,"date":"2012-05-24T08:47:54","date_gmt":"2012-05-24T06:47:54","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/kfc-nuevo-blanco-de-greenpeace\/"},"modified":"2023-04-24T13:39:01","modified_gmt":"2023-04-24T11:39:01","slug":"kfc-greenpeaces-new-target","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/en\/naiderlab\/knowledge\/articles\/kfc-greenpeaces-new-target\/","title":{"rendered":"KFC: Greenpeace&#8217;s new target"},"content":{"rendered":"<p><a href=\"https:\/\/naider.com\/wp-content\/uploads\/2014\/05\/KFC-Greenpeace.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5918\" alt=\"KFC Greenpeace \" src=\"https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/KFC-Greenpeace-217x300-1.png\" width=\"217\" height=\"300\" \/><\/a>Among others things, Greenpeace is characterized by its aggressive denunciation and awareness campaigns. This time, the victim has been KFC, about whom he has produced a<a href=\"http:\/\/www.kfc-secretrecipe.com\/es\/nogood\" target=\"_blank\" rel=\"noopener nofollow\">series of audiovisual materials <\/a>, as always with its acid note of humor, in the style of the recent campaigns created around the KitKat (Nestl\u00e9) or Barbie (Mattel) brands.<\/p>\n<p>The objective of all of them is to denounce the deforestation of the Indonesian forests, where the highest rate of disappearance of primary forest in the world is recorded.<\/p>\n<p>The impact is ensured through the use of icons of modern consumption, generating shocking videos that at times border on gore (<a href=\"http:\/\/www.youtube.com\/watch?v=1BCA8dQfGi0\" target=\"_blank\" rel=\"noopener nofollow\">orangutan-chocolate Kit-kati&#8217;s finger biting moment<\/a>) but also with funny gags-complaints that immediately capture the viewer&#8217;s attention (<a href=\"http:\/\/www.youtube.com \/watch?v=sKQECjeBAmw\" target=\"_blank\" rel=\"noopener nofollow\">very good dubbing of Arturo Vals playing Ken when he decides to leave Barbie<\/a>).<\/p>\n<p>In its day Nestl\u00e9 announced that it was going to review its supplier policy in relation to obtaining palm oil; Will KFC&#8217;s Greenpeace achieve at least a similar gesture regarding <a href=\"http:\/\/www.greenpeace.org\/international\/KFCreport\/\" target=\"_blank\" rel=\"noopener nofollow\">the paper they use in their packaging? <\/a>?<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"KFC convierte la selva en basura\" width=\"720\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/IXrmErbyjRw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><em>Related Articles:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/naider.com\/articulos-opinion\/iv%C3%A1n-de-torres\/m%C3%A1s-que-biocombustibles\" target=\"_blank\" rel=\"noopener\">More than biofuels<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/naider.com\/articles-opinion\/iv%C3%A1n-de-torres\/%C2%BFcu%C3%A1nto-co2-issue-your-hamburger\" target=\"_blank\" rel=\"noopener\">How much CO2 does your burger emit?<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/naider.com\/articles-opinion\/iv%C3%A1n-de-torres\/deforestation%C3%B3n-in-indonesia-karmele-llano-nos-lo -account-in-naider\" target=\"_blank\" rel=\"noopener\">Deforestation in Indonesia: Karmele Llano tells us in Naider<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/naider.com\/articles-opinion\/ainara-alonso\/slaps-of-reality-euskadi-esquilmando-indonesia\" target=\"_blank\" rel=\"noopener\"> Slaps of reality: Euskadi* fleecing Indonesia<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/naider.com\/articulos-opinion\/ainara-alonso\/assimilating-cultural-biodiversity-to-understand-biodiversity-na\" target=\"_blank\" rel=\"noopener\">Assimilate Cultural Biodiversity to understand Natural Biodiversity<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/naider.com\/articulos-opinion\/iv%C3%A1n-de-torres\/contin%C3%BAan-las-labores-de-reforestaci%C3%B3n -in-indonesia\" target=\"_blank\" rel=\"noopener\">Reforestation work continues in Indonesia<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Among others things, Greenpeace is characterized by its aggressive denunciation and awareness campaigns. This time, the victim has been KFC, about whom he has produced aseries of audiovisual materials , as always with its acid note of humor, in the style of the recent campaigns created around the KitKat (Nestl\u00e9) or Barbie (Mattel) brands. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9210,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"hashtag-lab":[],"naiderlab_tag":[158],"naiderlab_category":[51],"ppma_author":[198],"class_list":["post-19687","naiderlab","type-naiderlab","status-publish","has-post-thumbnail","hentry","naiderlab_tag-climate-risk-mitigation-and-adaptation","naiderlab_category-articles"],"taxonomy_info":{"naiderlab_tag":[{"value":158,"label":"Climate risk, mitigation and adaptation"}],"naiderlab_category":[{"value":51,"label":"Articles"}]},"featured_image_src_large":["https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/KFC-Greenpeace-217x300-1.png",217,300,false],"author_info":{"display_name":"Naider","author_link":"https:\/\/naider.com\/en\/author\/sirope-naid3r\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab\/19687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab"}],"about":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/types\/naiderlab"}],"author":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media\/9210"}],"wp:attachment":[{"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/media?parent=19687"}],"wp:term":[{"taxonomy":"hashtag-lab","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/hashtag-lab?post=19687"},{"taxonomy":"naiderlab_tag","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_tag?post=19687"},{"taxonomy":"naiderlab_category","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/naiderlab_category?post=19687"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/naider.com\/en\/wp-json\/wp\/v2\/ppma_author?post=19687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}