{"id":18564,"date":"2016-02-10T11:32:52","date_gmt":"2016-02-10T10:32:52","guid":{"rendered":"https:\/\/naider.com\/naiderlab\/las-pequenas-gastan-mas\/"},"modified":"2023-04-24T13:12:37","modified_gmt":"2023-04-24T11:12:37","slug":"txikienek-gehiago-gastatzen-dute","status":"publish","type":"naiderlab","link":"https:\/\/naider.com\/eu\/naiderlab\/ezagutza\/artikuluak\/txikienek-gehiago-gastatzen-dute\/","title":{"rendered":"Txikienek gehiago gastatzen dute"},"content":{"rendered":"<p><a href=\"https:\/\/naider.com\/wp-content\/uploads\/2015\/11\/Little-girls-spend-more.jpg\"><img class=\"alignleft size-full wp-image-11633\" src =\"https:\/\/naider.com\/wp-content\/uploads\/2015\/11\/Little-girls-spend-more.jpg\" alt=\"Neskatxoek gehiago gastatzen dute\" width=\"1186\" height=\"966\" \/ >> <\/a><\/p>\n<h3>Ironikoa dirudi baina ezer gutxi dauka, enpresa txikiek, guztira, publizitatean inbertsioaren bikoitza gehitzen dute handiek baino, partida honetara bideratzen den kopurua %13ra arte igo baita, txostenaren bidez ikus daitekeen bezala < a href=\"http:\/\/www.gfk.com\/en\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">&#8216;Yellow Pages Census 2015&#8217; GfK aholkularitza<\/a>k egindakoa. <\/h3>\n<h3>Gainera, txostenak dio %67 inguruk publizitatean inbertitzen duela eta %47k komunikabide digitaletan edo sare sozialetan dagoela.<\/h3>\n<h3>Sare sozialei dagokienez, badirudi kontsumitzaileek ikusi beharreko euskarri hobetsi gisa finkatu direla, azken urtean 145era egin baitute salto eta azken portzentajea ETEen %50ean utziz.< \/h3><\/p>\n<h3>Hirugarrenen bidez publizitatean egindako inbertsioari dagokionez, %85ek publizitatea kontratatu dute Interneten ez egon arren.<\/h3>\n<h3>Datu hauek ETEek teknologian eta publizitatean inbertsioari ematen dioten garrantzia gero eta handiagoa dela erakusten dute, enpresa handien inbertsioaren geldialdiarekin bat eginez.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>> Ironikoa dirudi baina ezer gutxi dauka, enpresa txikiek, guztira, publizitatean inbertsioaren bikoitza gehitzen dute handiek baino, partida honetara bideratzen den kopurua %13ra arte igo baita, txostenaren bidez ikus daitekeen bezala < a href=\"http:\/\/www.gfk.com\/en\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">&#8216;Yellow Pages Census 2015&#8217; GfK aholkularitzak egindakoa. Gainera, txostenak dio %67 inguruk publizitatean inbertitzen duela eta %47k komunikabide digitaletan edo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11632,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"hashtag-lab":[1343,1122],"naiderlab_tag":[145],"naiderlab_category":[130],"ppma_author":[196],"class_list":["post-18564","naiderlab","type-naiderlab","status-publish","has-post-thumbnail","hentry","hashtag-lab-espezializazio-adimenduna-eta-lehiakortasuna","hashtag-lab-teknologiak-arazoak-konpontzen-ditu","naiderlab_tag-ig-eta-berrikuntza-politikak","naiderlab_category-artikuluak"],"taxonomy_info":{"hashtag-lab":[{"value":1343,"label":"Espezializazio adimenduna eta lehiakortasuna"},{"value":1122,"label":"teknologiak arazoak konpontzen ditu"}],"naiderlab_tag":[{"value":145,"label":"I+G eta berrikuntza politikak"}],"naiderlab_category":[{"value":130,"label":"Artikuluak"}]},"featured_image_src_large":["https:\/\/naider.com\/wp-content\/uploads\/2022\/12\/11843688174_dac7ed9db8_z-300x199-1.jpg",300,199,false],"author_info":{"display_name":"Naider","author_link":"https:\/\/naider.com\/eu\/author\/sirope-naid3r\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/naiderlab\/18564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/naiderlab"}],"about":[{"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/types\/naiderlab"}],"author":[{"embeddable":true,"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/media\/11632"}],"wp:attachment":[{"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/media?parent=18564"}],"wp:term":[{"taxonomy":"hashtag-lab","embeddable":true,"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/hashtag-lab?post=18564"},{"taxonomy":"naiderlab_tag","embeddable":true,"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/naiderlab_tag?post=18564"},{"taxonomy":"naiderlab_category","embeddable":true,"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/naiderlab_category?post=18564"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/naider.com\/eu\/wp-json\/wp\/v2\/ppma_author?post=18564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}