Entries written by:

Naider

  • New priorities of Basque technology policy. First impressions

    Three priority factors emerge in the technology policy landscape current Basque Country (see here): intelligent specialization, the drive for the transfer of R+D+I results to the industry and, finally, the improvement of the efficiency and effectiveness of the investment made. The approach does not represent a great leap forward in the path of transformation of…

  • Think green and let ourselves be carried away by innovation

    In the Basque Country, eco-innovation sounds like novel and interesting concept, but it does not go directly with us because we already have a consolidated industry and we interpret these things that have to do with the environment as regulatory impositions, cost increases or, in the best of cases, as a possibility of marketing -because…

  • The sustainability of the RVCTI. an urgent commitment

    The recently launched Basque Government has put on the agenda of priorities the restructuring of the Basque Network of Science, Technology and Innovation (RVCTI), to enhance and strengthen its functions and optimize its operation. The matter will not be easy. Well, despite the fact that this issue arouses a great consensus among the majority of…

  • The Church relocates

    The election of Argentine Cardinal Jorge Bergoglio as Supreme Pontiff of the Catholic Church, among many other things, seems to show the bet of the Roman curia for the Latin American market. The implacable detachment of European societies from the Roman hierarchy has taken its toll on the Church and it is now directing its…

  • Mobile solutions for the competitiveness of traditional commerce. The showrooming trend.

    showrooming refers to to the growing trend on the part of consumers to use stores as a space for the mere observation of products that they later buy through the web. According to Forrester estimates, showrooming will affect 44% of sales in stores at street level. On the other hand, Deloitte Digital believes that showrooming…

  • Naider presented the Urbapps social innovation initiative at Vallahackathon

    Last Thursday, March 7 We were presenting the URBAPPS social innovation initiative for the creation of mobile applications to improve the city at the hackathon held in Valladolid Vallahackathon. We were sharing and applying concepts such as social innovation, collaborative innovation, design thinking to the world of apps for cities. Below is the link to…

  • MAD MAX Spain: A post-cataclysm economy

    Recently, speaking with a friend and collaborator, we were discussing the harsh reality of our sector, ICT, in the Spanish market, and how the world of small ICT companies in Spain was progressively deteriorating: extremely low salaries, projects with meager budgets, extremely high customer demands, slow payments … come on, the ideal world. It is…

  • Is smart specialization the new path to innovation?

    The European Union recommends that regions adopt specialization strategies smart as a way to strengthen global competitiveness and generate quality employment. In a very graphic and simple way, smart specialization does not consist more than in concentrating public and private efforts, resources and capacities in priority economic activities that are chosen based on the critical…

  • How to make a mobile marketing strategy

    Mobile marketing is not easy. Some companies approach us and ask us what they should do to take advantage of the mobile channel: should we develop a mobile website or an application? What is the difference between native and mobile apps? These are common questions that, of course, need to be answered. However, our answer…

  • Towards a global industry-focused innovation ecosystem

    Basque science, technology and innovation policy has had an obsession with typifying its innovation system and cataloging its agents and the different plans have been doing so (the PCTI 2015is no exception), describing functions and subsystems and assigning the different institutions and existing public-private organizations to them. From a Cartesian point of view of reality,…