Entries written by:

Naider

  • On Mark Zuckerberg’s letter to future investors

    Undoubtedly, one of the most relevant news in the technology sector 2012 will be Facebook’s IPO. Mark Zuckerberg, founder and CEO of Facebook, has published an extraordinary letter to potential investors where he explains what Facebook is and wants to continue to be and points to some of the keys to its success. The letter…

  • Everyware, the technology that is already here and everywhere

    Starting in 2012. 2006, the year Adam Greenfield published his well-known book Everyware. The dawning age of ubiquitous computing which, read today, is mainly surprising for the way in which it anticipated some of the things that we are observing today about the growing generalization of systems that have little by little colonized our daily…

  • Biofuels an industry in transition

    The magazine Dyna Engineering and Industry has published a articlein which I have collaborated with Mónica Casla on the industry of biofuels. The main conclusions are summarized below. The takeoff of the biofuels industry as a real energy alternative in the world of transport depends on three closely related factors. In the first place, with…

  • Everyday scenes in a smart city

    Surely these notes will seem somewhat naive, but I can’t resist sharing them. Given the abundance of sophisticated promises around the idea of ​​the smart city, proposing everyday facts as proof that the smart city goes beyond the idea of ​​technologies may seem light. Let’s take the case of public transport. We strive to create…

  • Cities Outlook 2012. UK cities under review

    If the other day I dedicated some notes to the new report Global Metro Monitor from Brookings, which comparatively analyzes the impact of the crisis on the large global metropolises, on this occasion I am going to mention another work analysis of urban economy. This is the Cities Outlook 2012 by Centre for Cities, a…

  • The difficult decision to pivot

    Surely it is one of the most delicate and risky strategic decisions that can be made in a company: do we continue with the same business model, introducing incremental innovations and product improvements or do we pivot and vary our business model in some way?< /strong> Pivoting means carrying out a reorientation of our product,…

  • Global Metro Monitor. Large urban economies in times of crisis

    Brookings has recently published an updated and expanded studyGlobal Metro Monitor (PDF) for 2011, which I already commented on a while ago on the blog (Studies on the impact of the crisis on cities worldwide) in its previous edition. It is an effective work that helps to understand some clues about how the current situation…

  • How much CO2 does your burger emit?

    Max Burger, the main fast food chain in Sweden, has spent more than two years estimating the CO2 emissions generated by its activity; in fact on their website they offer detailed information on the tons of CO2 whose emission is associated with each menu item, including beverages and sides. Like calories or ingredients, this information…

  • What is your minimum viable product?

    When a company wants to launch a innovative product you have two alternatives. First, develop the product completely, as it has been conceived by the development, marketing and management team of the company and put it on the market once its development has been completed. Or, alternatively, develop a MVP, Minimum Viable Product (MVP) to…

  • The way is not that way

    Since 2008 GDP in real terms of the European economy , EU 15, has fallen by 2.5%. For three “miserable” points out of a total of 100 that we had, we are sunk in a serious economic crisis that is accompanied by a great social and political crisis. which is really relevant. It occurs to…