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The Great Green Wall of China: Stopping the advance of the Gobi desert
In recent years, sandstorms in the Gobi have become more frequent and end up affecting the inhabitants of nearby cities, causing respiratory problems (due to yellow dust), decreasing visibility on the streets and damaging arable areas. Despite the fact that in the last decade millions of forest hectares have disappeared all over the world, today…
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Starbucks: social commitment and sustainability
As a company that bases its activity on agricultural products, at Starbucks they are aware that the planet is their most important business partner. Their deep commitment to reducing environmental impact is about looking at all areas of their business, seeing how they intersect and interact, and how they can be integrate new solutions to…
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The tiger of innovation. Why is Samsung such an innovative company?
“We don’t see things as challenges. We see them as opportunities, and we never stop innovating. Our innovation is based on a product, process and people-centric approach. To create the best products, we have the best process, and to create the best process, we need the best professionals”. These statements by BK Yoon (President and…
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Beyond the first impression. The fight against climate change, the great ally of the industry
With the New Climate Change Strategy for the year 2050, the Basque Country is designing its contribution to the global fight against climate change. In the first draft of the strategy, the Basque Country signs up for a major effort to emissions mitigation: 60% in 2050, compared to 1990. The objective falls within the logic…
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Germany in the spotlight
The European locomotive is stalling! This is how we woke up this week listening to the radio or reading the newspaper with our morning coffee. The German economy is limping and not only because of engine drivers’ strike or political problems that have arisen as a result of the strike call of the GDL (engine…
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Main rankings on innovation in companies
Today it is very common to find rankings of more innovative, sustainable companies, with a higher level of customer satisfaction, etc. This time, we focus on the innovative aspect. There are many magazines and consultancies that each year draw up a list of the most innovative companies in the world, and in this case, we…
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Denmark is strongly committed to the digitization of its economy
In In a previous post we talked about the digitization of banking and the measures that large banks have already begun to take. Today we come with a leading country in all areas, Denmark, which has proposed to eliminate physical money from its economy. The government of nordic country happier wants allow establishments such as…
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Olatz Madariaga, entrepreneur of personal well-being
Olatz Madariaga is the lucky person in the draw that we have held in Naider among all the people who have helped us evaluate the Emekin Program to support women entrepreneurs in Gipuzkoa. We have given Olatz a Samsung Tablet that, according to what he tells us, is going to be great for him. Olatz…
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Naider City, Inclusive City
In CIUDAD NAIDER we champion the fight against discrimination and in favor of the social inclusion of less favored groups and people. It is an essential dimension of our sustainable city model. In these times of crisis and confusion, we reaffirm our commitment to solidarity and social justice. We are committed to shielding the city…
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Ciudad Naider, the right to the city
In the NAIDER CITY we champion the fight against discrimination and in favor of the social inclusion of less favored groups and people. It is an essential dimension of our sustainable city model. In these times of crisis and confusion, we reaffirm our commitment to solidarity and social justice. We are committed to shielding the…