The notion of a circular economy has gained significant attention as an alternative to the traditional linear model of production and consumption. This is an economic model that, by design, is regenerative; it seeks to retain the value of circulating resources, products, parts and materials. In a world where natural resources are increasingly limited and pressure on the environment is more evident than ever, extending the useful life of products, recycling and reusing materials, and minimising waste has become a global priority.
To this end, the European Commission has adopted a package of measures including the Proposal for a Regulation on Ecodesign for Sustainable Products (COM/2022/142 final) or ESPR Proposal. This proposal defines the concept of the Digital Product Passport (DPP) and establishes it as a requirement for the marketing of certain products in the European Union (EU). The DPP is defined as a set of specific data in digital format about a specific product, which can be accessed electronically through a data carrier. This implies the ability to effectively track and manage information on each element that makes up a product.
According to the World Business Center‘s study “Achieving a circular economy: using data-sharing tools”, sharing product information throughout the product life cycle can facilitate circular strategies for all stakeholders involved in the value chain. The DPP thus not only acts as a repository of information about a product, but also serves as a means to trace it throughout its life cycle. From conception to final disposal, each stage can be documented and monitored. This provides unprecedented visibility into product and material management, enabling more informed and strategic decision-making.
However, for the DPP to reach its full potential, a collaborative approach is essential. Governments, businesses and consumers must come together in a joint effort to promote its implementation and widespread adoption. In addition, attention must be paid to the challenges that arise along the way.
These challenges include understanding the technical requirements for the development of such tools or the security and accessibility of data and require careful attention. This implies the need for robust technical solutions and a clear regulatory framework to ensure the protection and privacy of shared information. Data requirements are currently being determined for each product category, and the DPP is expected to be gradually introduced in different key markets, such as textiles, chemicals or construction. Batteries, in particular, are the first category where a first proposal of requirements has been made.
In conclusion, the Digital Product Passport represents a significant step towards a truly effective circular economy. Its ability to track and manage product information throughout the product life cycle provides a valuable tool for more efficient and sustainable resource management. However, its success lies in the collaboration and commitment of all actors involved. With a joint approach, we can pave the way towards a future where circularity is not just an aspiration, but a tangible and beneficial reality for all.
